Guillaume is the owner and founder of Ignite fitness & wellness. He was the founder and pioneer of military-style bootcamps in Dubai with his previous multi award-winning company, Physical Advantage. After many years playing soccer and competing as a Track and Field Athlete, he now helps business people achieve the mindset of an athlete as a Military Bootcamp & Group Ex Instructor, a Personal Trainer and a Master Trainer for Technogym.
Guillaume is a graduate with a double degree in Business/Marketing & Arts/Tourism. With his infectiously charismatic style, he has a wealth of business and event management experience behind him, including high-exposure events with the likes of Technogym, PUMA and Dubai Holding amongst many others. As well as having worked with events company Jack Morton Worldwide, he has worked as an independent event management specialist running everything from fund raisers and business launches to awards nights and fashion parades.
With personal passions including sport, health & fitness, he now focuses on working with Ignite’s corporate clients to create exceptional sporting events and integrated fitness & wellness programmes with a difference. He played an integral role in the development of Leadon, Dubai Holdings Future Leaders program and the first integrated wellness program in Dubai & also in Abu Dhabi for The Department of Economic Development.